Rethinking Car Ownership for Modern Life.
Most cars sit unused 95% of the time — yet cost their owners thousands in depreciation, insurance, and maintenance. Autora transforms access to premium vehicles through smart co-ownership, giving you the freedom to drive without the burden of full ownership.
The Car Ownership Problem
Expensive & Wasteful
- • Average UK car costs £58,977 over 5 years
- • Sits unused for 23+ hours per day
- • Depreciation, parking, insurance and maintenance stack fast
Inflexible
- • Locked into one car for years
- • Hard to exit or upgrade
- • Huge upfront costs and long-term commitments
Stressful
- • MOTs, servicing, insurance renewals
- • Unexpected repair bills
- • Admin that drains time, money, and headspace
A Smarter Way Forward
Autora is a new, more intelligent model of vehicle access. Instead of buying 100% of a car you barely use, you buy a stake that matches your actual usage — typically 10–20%. We own the vehicles. You own the freedom.
A stake gives you:
- • Real usage rights measured through our transparent points system (10% stake ≈ ~36 days per year)
- • Massive savings — up to 91% less than PCP or leasing
- • Zero admin burden (insurance, MOT, servicing, parking, repair management — handled by us)
- • Total flexibility to switch cars, sell your stake, upgrade, or scale back
Why We Built Autora
Autora was born from a simple observation: premium cars spend most of their lives parked — yet their owners carry enormous financial and mental load to keep them running.
Founder Tom Ballard saw the same pattern everywhere. Friends stretched themselves financially for cars they loved, but barely used. Others bounced between frustrating rentals, expensive PCP agreements, or car-sharing services that offered no guaranteed access and low-quality vehicles.
Nothing truly worked:
- • Outright ownership? Too expensive, too wasteful.
- • PCP or leasing? Still costly, no equity, long lock-ins.
- • Rental? Inconvenient and impersonal.
- • Car sharing? Unreliable access and inconsistent standards.
There had to be a better way. What if people could own just the part they needed? What if premium vehicles could be shared intelligently, fairly, and profitably — without sacrificing quality? What if technology could remove the admin overhead entirely?
Autora was created to answer those questions. Our mission is to give people the freedom of owning a premium car — without the financial burden, the stress, or the waste.
What We Stand For
Radical Transparency
Clear pricing, no hidden fees, no surprises. Every allocation is fair, visible, and accountable.
Fairness First
Three-booking limits, points-based access, community rules and marketplace integrity.
Obsessed with Quality
Premium cars should feel premium at every moment — from maintenance standards to booking flow.
Sustainable by Design
Higher utilisation means fewer vehicles manufactured, reduced waste, and smarter resource use.
Technology with Purpose
Telematics, app access, automated scheduling — all built to remove friction and increase trust.
Built for Tomorrow
Car ownership is changing fast. Autora exists not to adapt to the future, but to lead it.